STRATEGIC MANAGEMENT OF ENTERPRISE DEVELOPMENT ON THE BASIS OF INTELLECTUAL PROPERTY

Abstract

The article proves that effective resource management of an industrial enterprise using intellectual resources is a key element of its development strategy, regardless of its size and market position. Enterprises for which intellectual property rights are a valuable asset should pay special attention to building a system of strategic management of them. This requires taking into account the issue of intellectual property protection in many management processes, the proper distribution of tasks and the creation of organizational structures, procedures, regulations and contracts, the determination of budgets and the provision of professional staff and tools. The analysis of existing publications made it possible to conclude that strategic development management is a scientifically based influence of top management on the socio-economic development of the enterprise, which ensures sustainable growth of the results of the commercial activity of the enterprise. It has been proven that the formation of a management system for the development of enterprises requires the presence of interconnected subsystems. A number of components of the industrial enterprise development management system based on intellectual property are proposed. It is recommended to determine the basic development strategy depending on the type of market behavior model of the enterprise, which largely depends on the level (estimation) of the external potential of the enterprise: high potential corresponds to an offensive model of enterprise behavior, low potential corresponds to a defensive market behavior model. It was determined that the strategic tasks of intellectual property are: protection from competition: the presence of a patent provides the enterprise with a monopoly position in its target market for a sufficiently long period of time (up to 20 years); additional protection: some patents are not developed for the purpose of direct commercialization; avoidance of commercial (market) disputes: enterprises have the opportunity to commercialize their technologies for a long time without existing threats of abuse of their intellectual property rights by competitors; foundations for commercial alliances: finding business partners for a given business activity is much easier when the company has a competitive patent portfolio at its disposal.

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