Book2008

Handbook on Brand and Experience Management

Unknown author

177 citations0/0 files storedEdward Elgar Publishing eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

Contents:Foreword by the editorsPART I: CONCEPTS AND FRAMEWORKS OF BRAND MANAGEMENT1. Brand Attachment and a Strategic Brand ExemplarC. Whan Park, Deborah J. MacInnis and Joseph Priester2. Brand Permission: A Conceptual and Managerial FrameworkTom Meyvis and Ravi Dhar3. When Brands ResonateSusan Fournier, Michael R. Solomon and Basil G. Englis4. Brand Identity - The Guiding Star for Successful BrandsFranz-Rudolf EschPART II: MANAGERIAL CONCEPTS5. Brand Investment and Shareholder ValueDonald Sexton6. Brand ConvergenceDae Ryun Chang7. Branding and Design ManagementJordi Montana, Francisco Guzman and Isa Moll8: Everybody's Darling? The Target Groups of a BrandAnton Meyer, Benjamin Brudler and Christian BlumelhuberPART III: CONCEPTS AND FRAMEWORKS OF EXPERIENCE MANAGEMENT9. A Framework for Managing Customer ExperiencesBernd H. Schmitt10. Some Issues Concerning the Concept of Experiential MarketingRajagopal Raghunathan11. Embodied Cognition, Affordances and Mind Modularity: Using Cognitive Science to Present a Theory of Consumer ExperiencesJ. Josko BrakusPART IV: EMPIRICAL STUDIES AND SCALES FOR BRAND AND EXPERIENCE MANAGEMENT12. The Effects of Incidental Brand Exposure on ConsumptionRosellina Ferraro, Tanya L. Chartrand and Gavan J. Fitzsimons13. Experiential Attributes and Consumer JudgementsJ. Josko Brakus, Bernd H. Schmitt and Shi Zhang14. A LIterature Review of Consumer-Based Brand ScalesLia Zarantonello15. The Role of Brand Naming in Branding Strategies: Insights and OpportunitiesSanjay Sood and Shi ZhangPART V: PRACTITIONER PERSPECTIVES16. Returns on Brand Investments: Maximizing Financial Returns from Brand StrategyJoanna Seddon17. The Challenges of the Global BrandHayes Roth18. Why Does Branding Fail? 10 Barriers to BrandingNoriyuki Nakai19. Building a B2B Corporate BrandDavid RogersIndex

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 177 citations exist upstream.

Cited by

2011The uninvited brand 2011The four Rs of place branding 2014The role of social network websites in the consumer–brand relationship 2016The role of customer brand engagement and brand experience in online banking 2011Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity 2021Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19 2014Experiential product attributes and preferences for new products: The role of processing fluency

Imported from OpenAlex (CC0) — nothing here is generated.