Articlediamond2022

PENGARUH LITERASI, MOTIVASI, DAN EXPECTED RETURN TERHADAP MINAT BERINVESTASI GENERASI Z DI PASAR MODAL PADA MAHASISWA UNIKA ATMA JAYA JAKARTA

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Financial Literacy and Behavior Financial Analysis and Corporate Governance Financial Literacy, Pension, Retirement Analysis

Abstract

This research aims to see the effect of literacy, motivation, and expected return on interest in investing of Z generation in UNIKA Atma Jaya in investing in the capital market. Data collection was performed using non-probability sampling with a sample size of 100 respondents. The population of this researche is z generation who studying in UNIKA Atma Jaya Campus I Jakarta and Campus III BSD. This study uses Multiple Linear Regression analysis methods and data processing using SPSS 25. The results of this study indicate that there is an influence on the motivation variable and expected return, but the literacy variable shows no partial effect. Simultaneously, the variables of literacy, motivation, and expected return affect the interest of generation z to invest in the capital market.

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References

2017PENTINGNYA LITERASI KEUANGAN BAGI PENGELOLAAN KEUANGAN PRIBADI 2008Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower‐Income Bank Customers 2015TINGKAT LITERASI KEUANGAN PADA MAHASISWA S-1 FAKULTAS EKONOMI 2017THEORY OF PLANNED BEHAVIOR UNTUK MEMPREDIKSI NIAT BERINVESTASI 2016PENGARUH PELATIHAN PASAR MODAL, RETURN, PERSEPSI RISIKO, GENDER, DAN KEMAJUAN TEKNOLOGI PADA MINAT INVESTASI MAHASISWA 2018Minat Mahasiswa Dalam Investasi Di Pasar Modal 2017PENGARUH PEMAHAMAN INVESTASI, MODAL MINIMAL INVESTASI DAN MOTIVASI TERHADAP MINAT MAHASISWA BERINVESTASI DI PASAR MODAL (Studi pada Mahasiswa Sekolah Tinggi Kesuma Negara)2019Pengaruh Pengetahuan Investasi dan Motivasi Investasi Terhadap Minat Berinvestasi Mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Padang

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