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The Making of Marketing Decisions in Modern Marketing Environments
16 references·1 citing·47 second hop
The Making of Marketing Decisions in Modern Marketing Environments (2022)The Making of Marketing Decisions in Mode…One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)One size fits all? What count…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…The qualitative research interview (2011)The qualitative research inte…Verification Strategies for Establishing Reliability and Validity in Qualitative Research (2002)Verification Strategies for E…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Qualitative Researching with Text, Image and Sound (2000)Qualitative Researching with …The situativity of knowing, learning, and research. (1998)The situativity of knowing, l…Sampling for qualitative research (1996)Sampling for qualitative rese…The Adaptive Decision Maker (1994)The Adaptive Decision MakerDecision making in action: Models and methods (1994)Decision making in action: Mo…A recognition-primed decision (RPD) model of rapid decision making. (1993)A recognition-primed decision…Situated Cognition and the Culture of Learning (1989)Situated Cognition and the Cu…Building Theories from Case Study Research (1989)Building Theories from Case S…Intraorganizational influence tactics: Explorations in getting one's way. (1980)Intraorganizational influence…The Causal Texture of Organizational Environments (1965)The Causal Texture of Organiz…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Sensorial marketing within consumer behavior: bibliometric analysis and future trends (2025)Sensorial marketing within co…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Using case methods in the study of contemporary business networks (2004)Critical realism in case study research (2009)Research Methods in Business Studies (2020)The Constitution of Society. Outline of the Theory of Structuration (1984)The Postmodern Condition: A Report on Knowledge (1984)A critical reflection on the future of intellectual capital: from reporting to disclosure (2015)The “World Café” as a Participatory Method for Collecting Qualitative Data (2020)The rise of artificial intelligence – understanding the AI identity threat at the workplace (2021)Design for a Brain (1952)New Patterns of Management. (1962)Characteristics of Organizational Environments and Perceived Environmental Uncertainty (1972)THE HUMAN SIDE OF ENTERPRISE (1985)Stakeholder Theory: The State of the Art (2010)Organizing for Innovation in the Digitized World (2012)Naturalistic inquiry (1985)Qualitative inquiry and research design: choosing among five traditions. (1998)Naturalistic inquiry and the saturation concept: a research note (2008)Fourth Generation Evaluation (2014)Qualitative Content Analysis (2014)Critical Analysis of Strategies for Determining Rigor in Qualitative Inquiry (2015)Mental Models (1983)Reciprocal Teaching of Comprehension-Fostering and Comprehension-Monitoring Activities (1984)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)Situated Learning: Legitimate Peripheral Participation. (1994)What Video Games Have to Teach Us about Learning and Literacy (2004)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Qualitative Data Analysis: An Expanded Sourcebook (1994)How Many Interviews Are Enough? (2005)Using thematic analysis in psychology (2006)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)A worked example of Braun and Clarke’s approach to reflexive thematic analysis (2021)Thematic Analysis (2022)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Construal-level theory of psychological distance. (2010)‘Unsatisfactory Saturation’: a critical exploration of the notion of saturated sample sizes in qualitative research (2012)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)A Review of the Quality Indicators of Rigor in Qualitative Research (2020)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)
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References

  • 1989Building Theories from Case Study Research17,437 cited
  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1989Situated Cognition and the Culture of Learning13,635 cited
  • 2020One size fits all? What counts as quality practice in (reflexive) thematic analysis?9,627 cited
  • 2002Verification Strategies for Establishing Reliability and Validity in Qualitative Research4,973 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 1996Sampling for qualitative research4,289 cited
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  • 1965The Causal Texture of Organizational Environments2,968 cited
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  • 1980Intraorganizational influence tactics: Explorations in getting one's way.1,394 cited
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  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 1993A recognition-primed decision (RPD) model of rapid decision making.

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  • 2025Sensorial marketing within consumer behavior: bibliometric analysis and future trends9 cited