No open-access location is known for this record yet.
No open-access location is known for this record yet.
Research on goals and motivation started almost a century ago and continues to thrive today. In this chapter, we distill the rich literature on consumer goals and motivation by presenting recent works against the backdrop of foundational theories. We start with a discussion of how consumers initiate goal pursuit. Next, we examine the factors that help consumers stay motivated in the face of internal and external obstacles, and what happens once consumers attain their goals. We then explore research on how consumers’ goal pursuit interacts with the surrounding social world. Finally, we suggest some broad areas for future inquiries on consumer goals and motivation.
Loading…
Imported from OpenAlex (CC0) — nothing here is generated.