The challenges of integrating sustainable wine growing into wine tourism

Abstract

In an increasingly competitive tourist market, wine and eno-gastronomy are becoming key elements in the development of tourist products in those regions in which cultivation of grapevines occurs. As a result, eno-gastronomy is an integral part of many contemporary tourist products in wine-growing regions. It combines tradition, history and heritage and also improves the recognisability of a given destination on which modern wine tourism products rest. On a global scale, wine tourism is growing, and the forecast for the future is undoubtedly promising. The essence of a wine tourism product is to connect food and wine, i.e. eno-gastronomic or culinary experiences, and to follow new trends. The trend is to consolidate this segment of tourism services, in particular through slow leisure activities and relaxation at the destination of choice. Food and wine thus become part of the cultural experience of the visited destination and equal the experience of visiting a museum or a concert or may be an equal component of such a package.

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