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Using LLMs for Market Research

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References

1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
2017Contemporary Guidance for Stated Preference Studies1,442 cited
2023Out of One, Many: Using Language Models to Simulate Human Samples774 cited
2012Mine Your Own Business: Market-Structure Surveillance Through Text Mining750 cited
1988Stated Preference Methods: An Introduction338 cited
2024Synthetic Replacements for Human Survey Data? The Perils of Large Language Models205 cited
2024Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis161 cited

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