Pengaruh Orientasi Kewirausahaan, Literasi Digital, Jiwa Kepemimpinan, dan Lingkungan terhadap Keputusan Berwirausaha

Justin Justin · Sarwo Edy Handoyo

4 citations0/0 files storedJurnal Manajerial Dan Kewirausahaan

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Entrepreneurship Studies and Influences SMEs Development and Digital Marketing Financial Literacy and Behavior

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan, literasi digital, jiwa kepemimpinan, dan lingkungan terhadap keputusan berwirausaha UMKM Kuliner di Jabodetabek. Teknik pemilihan sampel dalam penelitian ini menggunakan teknik convenience sampling. Sampel dalam penelitian ini merupakan masyarakat yang menyukai bidang kuliner dengan total sebanyak 200 responden. Data dianalisis menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini menemukan adanya pengaruh negatif dan tidak signifikan orientasi kewirausahaan terhadap keputusan berwirausaha, literasi digital berpengaruh positif dan signifikan terhadap keputusan berwirausaha, jiwa kepemimpinan berpengaruh positif dan tidak signifikan terhadap keputusan berwirausaha serta lingkungan berpengaruh positif dan signifikan terhadap keputusan berwirausaha. This study aims to analyze the influence of entrepreneurial orientation, digital literacy, leadership spirit, and environment to Culinary MSME entrepreneurial decisions in Jabodetabek. The sample selection technique in this study used convenience sampling. The sample in this study is people who like the culinary field with a total of 200 respondents. The data were analyzed with SmartPLS 3.0 application. The results of this study found that there is a negative and insignificant effect of entrepreneurial orientation on entrepreneurial decisions, digital literacy has a positive and significant effect on entrepreneurial decisions, leadership has a positive and insignificant effect on entrepreneurial decisions and the environment has a positive and significant effect on entrepreneurial decisions.

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References

1977Social Learning Theory 2012Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving 2021Entrepreneurial Leadership and Sustainable Development—A Systematic Literature Review 2016Pengaruh Motivasi Kerja terhadap Kinerja Karyawan Wilayah Telkom Jabar Barat Utara (Witel Bekasi)2009Sources of Advice in Entrepreneurship: Gender Differences in Business Owners' Social Networks 2020Impact of relatedness, uncertainty and slack on corporate entrepreneurship decisions 2020The interplay between entrepreneurial orientation and control mechanisms on decision-making and new product performance 2022Pengaruh Literasi Digital, Media Sosial, dan e-Commerce terhadap Keputusan Berwirausaha Mahasiswa

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