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Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry
16 references·0 citing·55 second hopsampled
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(1967)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)External Control of Organizations: Resource Dependence Perspective (2011)Do investors actually value sustainability? New evidence from investor reactions to the Dow Jones Sustainability Index (DJSI) (2017)The Effects of Mandatory and Voluntary Regulatory Pressures on Firms’ Environmental Strategies: A Review and Recommendations for Future Research (2019)Can Sustainable Investing Save the World? Reviewing the Mechanisms of Investor Impact (2020)Gender, Black Feminism, and Black Political Economy (2000)#CommunicationSoWhite (2018)On misogynoir: citation, erasure, and plagiarism (2018)Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality (2021)No End in Sight? A Greenwash Review and Research Agenda (2023)The Presentation of Self in Everyday Life. (1956)Social Capital in the Creation of Human Capital (1988)Bowling alone: the collapse and revival of American community (2000)Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Common risk factors in the returns on stocks and bonds (1993)On Persistence in Mutual Fund Performance (1997)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens (2020)The impact of voluntary sustainability reporting on firm value: Insights from signaling theory (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)Brand authenticity: 25 Years of research (2021)Woke brand activism authenticity or the lack of it (2021)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Advances in Consumer Research (2025)Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)Framing Processes and Social Movements: An Overview and Assessment (2000)Field or Fields? Building the Scaffolding for Cumulation of Research on Institutional Fields (2017)Similar But Not the Same: Differentiating Corporate Sustainability from Corporate Responsibility (2017)From clicktivism to hacktivism: Understanding digital activism (2019)
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References

  • 2015Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers8,461 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2012Exploring the Philosophical Underpinnings of Research: Relating Ontology and Epistemology to the Methodology and Methods of the Scientific, Interpretive, and Critical Research Paradigms1,023 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?827 cited
  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries561 cited
  • 2015Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance559 cited
  • 2020Corporate Sociopolitical Activism and Firm Value476 cited
  • 2017Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic425 cited
  • 2016Social Activism in and Around Organizations415 cited
  • 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery414 cited
  • 2020Brand activism: Does courting controversy help or hurt a brand?408 cited
  • 2020Commentary: Brand Activism in a Political World366 cited
  • 2020Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era353 cited
  • 2020Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

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275 cited
  • 2020Educational experiences with Generation Z273 cited
  • 2015“Why Should We Care about Marriage Equality?”: Political Advocacy as a Part of Corporate Responsibility245 cited
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