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Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior

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2020Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior231 cited
2019The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable179 cited
2021Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption168 cited
2021Environmental quality awareness, green trust, green self-efficacy and environmental attitude in influencing green purchase behaviour130 cited
2020Exploring the green purchasing behavior of young generation in Pakistan: opportunities for green entrepreneurship90 cited
2020The importance of knowledge and trust for ethical fashion consumption88 cited
2022Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective78 cited
2020Empirical evaluation of the antecedents of energy-efficient home appliances: application of extended theory of planned behavior74 cited
2022Antecedents of sustainable fashion apparel purchase behavior73 cited
2021Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market71 cited
2017Antecedents to organic cotton clothing purchase behaviour: study on Indian youth61 cited
2021A social practice theory perspective on green marketing initiatives and green purchase behavior49 cited
2019Examining the effects of CE and BE on consumers’ purchase intention toward green apparels

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