This study aims to reveal the key drivers that influence young individuals to participate in e-entrepreneurship, an increasingly important aspect of economic growth and innovation. Through a survey of 305 Omani entrepreneurs, this research found that entrepreneurship role models, opportunity evaluation decisions, and entrepreneurship education were positively related to the intention to pursue e-entrepreneurship. Moreover, self-perceived creativity was found to significantly enhance the relationships among entrepreneurship role models, entrepreneurship education, and e-entrepreneurship intention. The results of this study offer valuable insights for policymakers in Oman as they highlight the crucial role that entrepreneurship role models, opportunity evaluation decisions, entrepreneurship education, and self-perceived creativity play in shaping young individuals’ attitudes toward e-entrepreneurship. This study makes important theoretical and practical contributions and provides a roadmap for policymakers seeking to promote entrepreneurship and support the growth of new business ventures.
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