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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
16 references·9 citing·47 second hop
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1972Characteristics of Organizational Environments and Perceived Environmental Uncertainty3,662 cited
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  • 1982Contingent decision behavior.1,244 cited
  • 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1980The Cost of Thinking945 cited
  • 1985

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Effort and Accuracy in Choice
835 cited
  • 2004Modularity and Innovation in Complex Systems824 cited
  • Cited by

    • 2024Give me the newest! Effect of social exclusion on new products adoption15 cited
    • 2024Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy15 cited
    • 2025Marketing Complexity of Smart Consumer Products to Global Millennial Segments12 cited
    • 2024Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry9 cited
    • 2025The Paradox of Customer Participation: The Role of Perceived Risk in Technology‐Based Innovation7 cited
    • 2025Integrating high and low-status signals in product design: Effects on luxury brand preference6 cited
    • 2024When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention6 cited
    • 2025Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies4 cited
    • 2024Too Much Is Never Enough: An Analysis of Smart Device Purchase Intention4 cited