The Critical Competing Factors in the Contemporary Global Wine Trade

Abstract

This chapter investigates the critical competitive elements in the contemporary global wine industry. The authors describe these elements as “defining factors” considered key in international trade as they facilitate growth and sustainability within the context of the worldwide wine trade. They analyze published literature, apply desk and field research, and propose a framework that includes the findings from external and internal analyses to ascertain the potentially viable elements. A sample competitive grid and a global industry analysis inventory are presented. The results of this investigation contribute to the knowledge of management, marketing, finance, wine business globalization, wine business growth strategy, and international business. The results will also benefit the stakeholders in the global wine market, including producers, importers, exporters, traders, and researchers.

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