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The Effects of Luxury Brand Influencer Characteristics on Self-Brand Connection: Focused on Consumer Perception

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References

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2018

Authenticity under threat: When social media influencers need to go beyond self-presentation

1,457 cited

1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited

2019Instafamous and social media influencer marketing1,189 cited

Cited by

2025Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing8 cited
2025Influencer Alignment in Crisis Response: An Experimental Study on Trait and Emotional Congruence for Brand Reputation Recovery6 cited