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In the article, on the basis of the generalization of the theoretical and applied basis in the field of economy, law, culture, the reasons and features of the commercial activity of cultural institutions are determined. It has been established that modern science, in most cases, equates the concepts of“economic activity”, “entrepreneurial activity”, “economic activity”, “commercial activity”. Given that, the article delineates these concepts by defining the key features of economic and entrepreneurial activity. On the basis of the definition of the concept of "commercial activity", the main difference betweenit and other types is determined, the essence of which is to focus on commodity exchange or trade. The relationship between economic, entrepreneurial, economic and commercial activities is conceptualized. It has been proven that economic activity is a broader concept that includes such types as entrepreneurial, economic and commercial activities. The main types of commercial services of cultural institutions are highlighted. It has been established that the main reason for conducting commercial activities by cultural institutions is obtaining additional income. It was found that not all paid forms ofsocial and cultural activities of cultural and educational institutions, theaters, philharmonic societies, folk groups and performers are considered entrepreneurial. Additional, both traditional and new forms of financing cultural institutions are outlined. A modern concept of the development of creative industries in Ukraine has been formed, the essence of which is to use the so-called symbiosis of forms of economic activity to combine consumer, state and financial interests of cultural institutions and balance supply and demand in the field of cultural and creative industries.
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