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Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type

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1991The theory of planned behavior90,729 cited
2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
2015Gray Shades of Green: Causes and Consequences of Green Skepticism588 cited
2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
2020Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior397 cited
2020Is there a green premium in the green bond market? Systematic literature review revealing premium determinants340 cited
2018Willingness to pay more for green products: The interplay of consumer characteristics and customer participation324 cited
2020Environmental awareness, firm sustainability exposure and green consumption behaviors289 cited
1995Ecoscale: A scale for the measurement of environmentally responsible consumers244 cited
2020How does green advertising skepticism on social media affect consumer intention to purchase green products?222 cited
2019Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity220 cited
2018The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage166 cited
2020The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intention model of sustainability‐labeled coffee and the moderating effect of climate change skepticism

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