Entrepreneurial alertness as a determinant of success in the SME context: a qualitative study

Abstract

Purpose This study aims to understand whether entrepreneurial alertness is a relevant determinant in creating opportunities in the context of small- and medium-sized enterprises (SME). Design/methodology/approach To this end, qualitative research was undertaken, specifically the case study method. The study context was formed of four SMEs (cases) located in an inland region of Portugal. The data-collecting instrument was an individual interview held with the owners managers of the chosen firms, and the data treatment technique was content and thematic analyses. Findings The results obtained reveal that entrepreneurial alertness is always present in the SME entrepreneurs/business people’s daily lives and clearly creates good business opportunities not yet observed by the competition. Practical implications This study seeks to help SME owners managers to understand the phenomenon of entrepreneurial alertness and understand the importance of this determinant for their firms’ success. Originality/value This study is innovative as it helps to characterise and understand entrepreneurial alertness by showing its importance for SMEs in creating valuable opportunities and achieving success.

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