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Could AI livestream perform better than KOL in cross-border operations? · Study

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Could AI livestream perform better than KOL in cross-border operations?

Baozhuang Niu, Xinhu Yu, Jian Dong

2023-04-27articleTransportation Research Part E Logistics and Transportation Review130 citationsclosed

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing E-commerce and Technology Innovations

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 130 citations exist upstream.

References

1984Price and Quantity Competition in a Differentiated Duopoly

2018The role of live streaming in building consumer trust and engagement with social commerce sellers

2012Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance

2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective

2015Social commerce constructs and consumer's intention to buy

2007The Bright Side of Supplier Encroachment

2009From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

2004A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

Cited by

2024The adoption of live streaming channel considering impulse buying and product returns

2025Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?

2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis

2024Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers

2024The Streamer's sales strategy choice considering sales effort

2025The impact of artificial intelligence on business models: a bibliometric-systematic literature review

2025Enhancing Competitive Advantage Through AI-Driven Live Streaming Sales

Details

Year2023

Typearticle

VenueTransportation Research Part E Logistics and Transportation Review

Languageen

Files0 public / 0

Identifiers

doi10.1016/j.tre.2023.103130

openalex_workW4367293448

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