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This chapter begins by outlining a brief history of the evolution of the method taking into account the shift from its quantitative to a qualitative phase, and the possibilities opened up by computer-based analysis. It elucidates the definition and nature of the technique combining the features of qualitative and quantitative perspectives. The chapter describes in detail the steps and sequences involved in the application of Content Analysis (CA) duly illustrated by summary of two research works that followed. CA, as a systematic research technique of textual analysis found an identity of its own in the 1940s. An immediate impetus came from the US government which, during World War II, sponsored a project to weigh up enemy propaganda headed by political scientist Harold Lasswell. In case of CA, as in most other techniques, the researcher has to take some basic decisions at the outset such as selecting the relevant population of texts along with its rationale, and identifying the requisite data.
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