Digital payment apps: perception and adoption - a study of higher education students

Dhruv Sharma · Ankit Panchal · Amit Kumar Arora · Vijay Prakash Gupta

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The advancement in technology and digitalisation provides a pathway for the adoption of digital payment. The study aimed to determine the awareness, perception, and role of demonetisation regarding the adoption of digital payment apps. The study collected the primary data through a structured questionnaire from 396 UG and PG students in the Ghaziabad district. The study found no significant difference between the expected and actual benefits of digital payment apps. Qualification and gender were found to be significant factors for the adoption of digital payment apps. Convenient, time-saving, and no need to carry cash are the main factors for adopting and using the digital payment app. Lack of trust, risk associated with it, and unavailability of the technical equipment are the reasons found by the study for not using digital payment apps. The study suggests ways for companies to build the trust of their customers to adopt digital payment apps.

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