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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
16 references·1 citing·38 second hop
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness (2023)Predicting the cause-related marketing pa…4 Research Methods: Quantitative and Qualitative Approaches (2023)4 Research Methods: Quantitat…Advanced Issues in Partial Least Squares Structural Equation Modeling (2017)Advanced Issues in Partial Le…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)The Big Five Trait taxonomy: …Subjective well-being: Three decades of progress. (1999)Subjective well-being: Three …A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)A Measure of Subjective Happi…The happy personality: A meta-analysis of 137 personality traits and subjective well-being. (1998)The happy personality: A meta…The development of markers for the Big-Five factor structure. (1992)The development of markers fo…An Introduction to the Five‐Factor Model and Its Applications (1992)An Introduction to the Five‐F…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The Structure of Psychological Well-Being. (1970)The Structure of Psychologica…Unveiling the Future: Decrypting Mobile Investment Resistance with Multi-Stage SEM-ANN-NCA Approach (2024)Unveiling the Future: Decrypt…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)An alternative "description of personality": The Big-Five factor structure. (1990)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)Handbook of Positive Psychology (2001)A very brief measure of the Big-Five personality domains (2003)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Personality Structure: Emergence of the Five-Factor Model (1990)Grit: Perseverance and passion for long-term goals. (2007)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Handbook of Industrial and Organizational Psychology. (1977)The structure of phenotypic personality traits. (1993)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The Posttraumatic Growth Inventory: Measuring the positive legacy of trauma (1996)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Flow: the psychology of optimal experience (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Job Burnout (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Subjective Well-Being (1984)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Business Education & Accreditation (2013)Effect of motivation on employee performance of commercial banks in Kenya: A case study of Kenya Commercial Bank in Migori County (2015)Impact of information technology innovation on firm performance in Kenya (2019)
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References

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  • 1999The Role of Emotions in Marketing3,295 cited
  • 1998The happy personality: A meta-analysis of 137 personality traits and subjective well-being.2,896 cited
  • 2017

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Advanced Issues in Partial Least Squares Structural Equation Modeling
2,503 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
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