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The Future of Marketing and Sales Automation · Study

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ChapterThe Future of Marketing and Sales Automation

Markus Rach2023

Chapter2023

The Future of Marketing and Sales Automation

6 citations·0/0 files stored·Management for professionals

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Digital Innovation in Industries Digital Marketing and Social Media AI in Service Interactions

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References

2022Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?2021How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design 2009Retail spatial evolution: paving the way from traditional to metaverse retailing 2020Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers 2020Humanly Extended Automation or the Future of Work Seen through Amazon Patents 2015Tencent and Facebook Data Validate Metcalfe’s Law 2014Google Glass 1998From Decision Support to Decision Automation: A 2020 Vision

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Details

Year2023

Typechapter

Published2023-01-01

VenueManagement for professionals

ISSN-L2192-8096

Languageen

Citations6

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1007/978-3-031-20040-3_27

openalex_workW4367723728

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