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* Introduction * The Targets: Beyond Clients * Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People * Social Entrepreneurship: Managerial, Finance and Marketing Aspects * Nonprofit-Business Alliance Model: Formation and Outcomes * Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I * Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II * Integrated Marketing Communications for Local Nonprofit Organizations * Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations * Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy * Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods * Expanding Your Communication Budget with Group Collaborative Technology * Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications * Fundraising Direct: A Communications Planning Guide for Charity Marketing * Promotional Products: Adding Tangibility to Your Promotions * Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations * Index * Reference Notes Included
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