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The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya
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The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya (2023)The Influence Of Celebrity Endorsers And …PENGARUH KEPERCAYAAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Kota Semarang) (2022)PENGARUH KEPERCAYAAN DAN CELE…PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI PADA MARKETPLACE SHOPEE DI KOTA JAMBI (2022)PENGARUH ELECTRONIC WORD OF M…PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (2022)PENGARUH CELEBRITY ENDORSER D…Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian (2021)Peran Citra Merek, Celebrity …Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Mahasiswa (2021)Pengaruh Celebrity Endorser d…Komunikasi Word of Mouth sebagai Penentu Keputusan Membeli Produk (2021)Komunikasi Word of Mouth seba…FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR (2021)FAKTOR-FAKTOR YANG MEMENGARUH…Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com) (2021)Effect of eWOM, Ease of Use, …Celebrity Endorser, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening pada Marketplace Tokopedia (2021)Celebrity Endorser, Online Cu…PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN KEPERCAYAAN MEREK MEMED…Hubungan Celebrity Endorser Dengan Keputusan Pembelian Produk Pakaian Pada Konsumen Secara Online di Media Sosial Instagram (2019)Hubungan Celebrity Endorser D…The Effect of E-WOM and Perceived Value on the Purchase Decision of Foods by Using the Go-Food Application as Mediated by Trust (2018)The Effect of E-WOM and Perce…The Commitment-Trust Theory of Relationship Marketing (1994)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)METODE PENELITIAN KUANTITATIF KUALITATIF DAN R &D (2012)A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature (2022)The impact of consumers' sustainable electronic-word-of-mouth in purchasing sustainable mobility: An analysis from online review comments of e-commerce (2023)The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty (2025)Manajemen Pemasaran 2 (2002)Electronic word-of-mouth in hospitality and tourism management (2007)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) (2021)The Influence of Word of Mouth, Service Quality, and Brand Image on Consumer Loyalty through Brand Trust in PT. Virama Karya (Persero) Surabaya (2022)The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) (2022)EWOM and brand awareness impact on consumer purchase intention: Mediating role of brand image (2017)The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars (2018)The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia (2020)e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)Enhance green purchase intentions (2012)Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation (2015)THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS (2023)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Impact of online WOM on destination trust and intention to travel: A medical tourism perspective (2016)Metode Penelitian Kuantitatif (2018)MANAJEMEN PEMASARAN: EDISI KE DUA BELAS JILID 2 (2007)Metode penelitian bisnis (pendekatan kuantitatif, kualitatif dan R&D) (2009)Metode Penelitian Bisnis (2014)Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Pembelian Body Lotion Vaseline (Studi pada Pengguna Body Lotion Vaseline di TikTok Shop) (2024)Peran Brand Trust Memediasi Pengaruh Celebrity Endorse terhadap Purchase Intention Produk Sabun Pembersih Wajah Biore di Kota Denpasar (2024)Prinsip-prinsip pemasaran (2001)Metode penelitian kuantitatif, kualitatif dan kombinasi (mixed methods) (2013)METODOLOGI PENELITIAN BISNIS : Untuk Akuntansi dan Manajemen (2014)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Perilaku Konsumen Teori Dan Penerapannya Dalam Pemasaran (2014)Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa (2016)Pengaruh Online Customer Review, Online Customer Rating, Kepercayaan Konsumen, dan Promosi terhadap Keputusan Pembelian Masyarakat Purwokerto Pengguna Tiktok Shop (2024)Pengaruh E-Rating dan E-Review dengan E-Trust Sebagai Mediasi terhadap Keputusan Pembelian (Studi pada Pengguna Lazada di Dago, Bandung) (2022)
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References

  • 2018The Effect of E-WOM and Perceived Value on the Purchase Decision of Foods by Using the Go-Food Application as Mediated by Trust64 cited
  • 2021Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Mahasiswa32 cited
  • 2019PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN28 cited
  • 2022PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI9 cited
  • 2019Hubungan Celebrity Endorser Dengan Keputusan Pembelian Produk Pakaian Pada Konsumen Secara Online di Media Sosial Instagram9 cited
  • 2021Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian9 cited
  • 2021FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR9 cited
  • 2021Celebrity Endorser, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening pada Marketplace Tokopedia9 cited
  • 2022PENGARUH KEPERCAYAAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Kota Semarang)8 cited
  • 2021Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)7 cited
  • 2022PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI PADA MARKETPLACE SHOPEE DI KOTA JAMBI7 cited
  • 2021Komunikasi Word of Mouth sebagai Penentu Keputusan Membeli Produk6 cited

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