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At current period of time financial services are going through a significant technological change. The changes are due to the advancement and research in Artificial Narrow Intelligent (ANI). As the financial institutes are adopting ANI as its core technology, a large digital wave can be seen in financial sector. Almost all the financial access such as normal account access, loan processing, insurance, purchasing, information related to finance etc. are now digitized leading towards digital society. It allows creation of large amount of data. Now the major challenge is to processing and analyzing that created data so the new ways and technique can be created to improve the services provided by financial institution for digital society. The three distinct innovation area of ANI can be seen by machine learning, non-traditional data and automation. The usage of AI in financial service for digital society has various impact on consumers and market include protection of consumer, consumer empowerment, financial crime, competition and stability of markets.
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