Calling BS on ChatGPT: Reflections on AI as a Communication Source

S. Shyam Sundar · Mengqi Liao

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Ethics and Social Impacts of AI Media Studies and Communication Public Relations and Crisis Communication

Abstract

The arrival of ChatGPT and other artificial intelligence (AI) writers has captured the popular imagination, but also raised grave concerns. What are the implications of the widespread deployment of such content generation technologies? How should we, as communication scholars, think about and study AI writing tools? We discuss these questions by reflecting on research highlighting the psychological effects of AI as a source of communication. We identify key future research directions, including a redefinition of concepts like creativity, addressing major weaknesses of AI writers, and motivating design of better AI tools with an eye toward reclaiming human agency in the post-ChatGPT era.

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1999Dual-process theories in social psychology 1997The media equation: how people treat computers, television, and new media like real people and places 2000Machines and Mindlessness: Social Responses to Computers 2012The Standard Definition of Creativity 1920A constant error in psychological ratings.2023ChatGPT is fun, but not an author 2018Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management 2007Digital Media, Youth, and Credibility

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