Trust in Electronic Banking With the Use of Cell Phones for User Satisfaction

Abstract

Mobile technologies play a transcendental role in the development of organizations. The banking industry has become the world's economic engine, and when combined, they seek to generate a competitive advantage and attract more users. For this reason, this research aims to determine the influence of users' trust in their satisfaction when they use e-banking through mobile phones. A survey was applied to 98 users in Northeastern Mexico who use a commercial banking computer application and inferential analysis with SmartPLS. The main results indicate that trust is essential in using this computer technology to perceive its usefulness and ease of use. However, the most relevant contribution is the use of e-banking by providing greater satisfaction to users.

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