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Multimodal intertextuality and persuasion in advertising discourse
16 references·0 citing·29 second hop
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References

  • 1993Discourse and Social Change.11,611 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 2012Qualitative Content Analysis in Practice5,796 cited
  • 1978Language as social semiotic : the social interpretation of language and meaning5,795 cited
  • 2006Reading Images3,735 cited
  • 2002Multimodal Discourse: The Modes and Media of Contemporary Communication3,353 cited
  • 2005The Language of Evaluation3,345 cited
  • 1987Speech Genres and Other Late Essays3,185 cited
  • 1981Desire in Language: A Semiotic Approach to Literature and Art3,062 cited
  • 2004Introducing Social Semiotics2,879 cited
  • 2011Multimodality: A Social Semiotic Approach to Contemporary Communication2,771 cited
  • 2013Halliday's Introduction to Functional Grammar2,092 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 2007Legitimation in discourse and communication1,241 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2003What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices

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