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Abstract

E-commerce is a boom in the modern business.E-commerce means electronic commerce.Ecommerce (Electronic commerce) involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet .E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers.Rather e-commerce is more than just another way to boost the existing business practices.It is leading a complete change in traditional way of doing business.This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception.A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model.The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce.The study further examines the key variables imperative for the success of E-commerce business models.

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