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Impact of Brand Image, Price, Customer Oriented Services On Customer Buying Decision With Brand Trust as Mediation Variables in Prudential Insurance Co.
12 references·0 citing·37 second hop
Impact of Brand Image, Price, Customer Oriented Services On Customer Buying Decision With Brand Trust as Mediation Variables in Prudential Insurance Co. (2023)Impact of Brand Image, Price, Customer Or…The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop (2021)The role of e-satisfaction, e…Strategic Business Analysis by Using Determinants of Buying Decision on Products: Lessons from an International Company in Indonesia (2021)Strategic Business Analysis b…Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area (2021)Measurement of Brand Image, P…Market Growth Strategy through Consumers’ Satisfaction, Product Quality and Brand Image: Evidence from Jakarta Indonesia (2021)Market Growth Strategy throug…How Product Quality, Brand Image and Price Perception Impact on Purchase Decision of Running Shoes? (2021)How Product Quality, Brand Im…How Brand Image Mediated Sales Promotion and Price to Impact Shopee Consumer's Decision? The Case of Urban Worker in Jakarta (2021)How Brand Image Mediated Sale…Global Brand Commitment in International Market: The Factors Affecting Global Brand Commitment (2021)Global Brand Commitment in In…The Effect of Endorsement and Brand Image on Purchase Decision of Online Culinary Product (2018)The Effect of Endorsement and…Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future (2016)Service quality, consumer sat…Innovation Strategy Services Delivery: An Empirical Case Study of Academic Information Systems in Higher Education Institution (2015)Innovation Strategy Services …The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands (2011)The Effects of Brand Communic…Social identity perspective on brand loyalty (2011)Social identity perspective o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction (2013)Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework (2017)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers (2020)What makes followers loyal? 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Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience (2016)Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Understanding service experience and its impact on brand image in hospitality sector (2014)Consumer perceived brand innovativeness (2015)Chapter 12: What does the Anthropocene hold for citizenship? (2019)ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN (2023)Research Methods for Business (2007)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Service, Quality & Satisfaction (2011)Beyond private label panache: the effect of store image and perceived price on brand prestige (2014)Nurturing transgenerational entrepreneurship in ethnic Chinese family SMEs: exploring Indonesia (2019)Influence work discipline and punishment on employee performance (2022)The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia (2024)Book Review: Marketing Research: An Applied Orientation (1994)The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study (2017)The Moderating effect of Digital and Financial Literacy on the Digital Financial Services and Financial Behavior of MSMEs (2022)An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure (2023)A study on driving factors for enhancing financial performance and customer-centricity through digital banking (2024)
this work references cited by second hop

References

  • 2016Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future750 cited
  • 2011Social identity perspective on brand loyalty565 cited
  • 2011The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands218 cited
  • 2021The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop93 cited
  • 2015Innovation Strategy Services Delivery: An Empirical Case Study of Academic Information Systems in Higher Education Institution27 cited
  • 2021How Product Quality, Brand Image and Price Perception Impact on Purchase Decision of Running Shoes?20 cited
  • 2021How Brand Image Mediated Sales Promotion and Price to Impact Shopee Consumer's Decision? The Case of Urban Worker in Jakarta11 cited
  • 2021Market Growth Strategy through Consumers’ Satisfaction, Product Quality and Brand Image: Evidence from Jakarta Indonesia10 cited
  • 2021Strategic Business Analysis by Using Determinants of Buying Decision on Products: Lessons from an International Company in Indonesia9 cited
  • 2021Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area7 cited
  • 2018The Effect of Endorsement and Brand Image on Purchase Decision of Online Culinary Product7 cited
  • 2021Global Brand Commitment in International Market: The Factors Affecting Global Brand Commitment5 cited

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