Storytelling and tennis: coaching, marketing and selling the game

Andrés Crespo Dualde

1 citations0/0 files storedITF Coaching & Sport Science Review

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Literature, Culture, and Aesthetics Physical Education and Sports Studies Sports, Gender, and Society

Abstract

Storytelling, understood as the art of sharing stories that support a certain narrative, has evolved into an extremely useful tool for conveying the message appropriate to a given purpose. It is used by organisations and individuals and applied to many contexts that range from politics to business, arts, or sports. The purpose of this article is to reflect on the main characteristics of this phenomena including its definition, importance, origin, evolution but, most importantly, its application to different tennis contexts.

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1991The Narrative Construction of Reality 1984Narration as a human communication paradigm: The case of public moral argument 2012The storytelling animal: how stories make us human 2008Narrative analysis and sport and exercise psychology: Understanding lives in diverse ways 2020Women in sports leadership: A systematic narrative review 2006Performance, Discovery, and Relational Narratives among Women Professional Tournament Golfers 2000Let Me Tell You a Story: A Narrative Exploration of Identity in High-Performance Sport 2008Using Stories in Coach Education

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