The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country

Darko B. Vukovic · Lubov Spitsina · Vladislav Spitsin · Ekaterina Borisovna Gribanova

11 citations0/0 files storedJournal of Open Innovation Technology Market and Complexity

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Working Capital and Financial Performance Supply Chain and Inventory Management Corporate Governance and Management

Abstract

This study examines the impact of traditional working capital management (WCM) and modern technological factors, specifically digital communications with customers as part of a customer relationship management strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data regression analysis is used to determine the individual impact of each strategy on profitability and model the combined effect of the two strategies. The results are presented through a 3D visualization, which highlights the significant positive impact of WCM and CRM on firm profitability. The study concludes that an effective combination of the two strategies can lead to a significant increase in profitability for companies operating in the retail consumer industry in Russia.

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References

1995What To Do (and Not to Do) with Time-Series Cross-Section Data 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance 2003Social Networks and Entrepreneurship 2014A study of the impact of social media on consumers 2020The Impact of the COVID-19 Pandemic on Firm Performance 2006The impact of enterprise systems on corporate performance: A study of ERP, SCM, and CRM system implementations 2011Consumer activity in social media: Managerial approaches to consumers' social media behavior 2012Social Media and Firm Equity Value

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