Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction

Ilham Ilham · Warkianto Widjaja · I Nyoman Tri Sutaguna · Arief Yanto Rukmana · Muhammad Rayhan Izzati Yusuf

46 citations0/0 files storedCEMERLANG Jurnal Manajemen dan Ekonomi Bisnis

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.

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2023Prinsip-Prinsip Pemasaran 2020Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal

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