Retro Futurism: The Resurgence of Y2K Style in the Fashion Field

Abstract

Y2K style was born in the late 1990s at the end of the 20th century. This period was at the turn of the new and old centuries. At that time, people were full of yearning and longing for the future world. Therefore, this aesthetic style with both the sense of future technology and a little retro flavor was integrated into the design field. Y2K style has been popular for a period of time, and began to decline since 2003. Later, new popular style gradually took her place. In recent years, with some design fashion brands integrating the Y2K aesthetic style into clothing design again, fashion icon and celebrities have spread and promoted the Y2K style, and young people in the era of Z have their own unique aesthetic pursuit, which has made the resurgence of Y2K with retro futuristic style from the minority to the public, and gradually formed a new atmosphere in the fashion circle. This article uses qualitative research methods to study the development and evolution of Y2K style as well as its current impact on the fashion field and the reasons for its popularity again.

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