Culture Matters: Antecedent Effects of Societal Culture on the Resource Mobilisation Strategies of Social Ventures

Abstract

While social ventures address inequities in health, education, climate resilience, and economic development, the broader cultural contexts that shape how ventures mobilise critical resources have been overlooked. We examine three aspects of societal culture–future orientation, humane orientation, and collectivism–and adopt a resource dependence lens to explain how these aspects influence a venture’s choice to engage in bricolage or optimisation. We test our hypotheses on data from 151 social ventures from 23 countries and find support for cultural influence on a venture’s resource-mobilisation strategies. The study suggests that cultural contexts may play an important role in venture development as social entrepreneurs address environmental sustainability and economic inequality.

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