This article examines the tension between journalistic and entertainment values in live soccer TV commentary from the perspective of German commentators. We situate journalistic and entertainment values within the commentators’ wider understanding of their roles as sports journalists and commentators, looking at a specific type of sports journalist who has different responsibilities from the general sports reporter. We asked how soccer commentators assess the role of journalistic and entertainment values in their work, and what constraints they face, such as how the perceived expectations of their employer affect this assessment. We interviewed 28 TV commentators, one radio commentator, and one expert working for relevant German TV channels and streaming platforms, such as ZDF, Sky, and DAZN. While all interviewees see themselves as companions telling the story of the match, most commentators in the sample value journalistic values over entertainment values, a surprising finding in the hyper-commercialized world of sports television. Well-founded journalistic expertise and soccer knowledge are considered most important. However, this assessment depends on factors such as the broadcaster’s guidelines and the nature of the match. In summary, the role of the commentator is either an ‘objective mediator’ or an ‘emotional entertainer’, but this is a balancing act.
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