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Credibility and price premium-based competitiveness for industrial brands · Study

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ArticleCredibility and price premium-based competitiveness for industrial brands

Civilai Leckie2023

Article2023

Credibility and price premium-based competitiveness for industrial brands

Civilai Leckie · Abhishek Dwivedi · Lester W. Johnson

18 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1994The Commitment-Trust Theory of Relationship Marketing 1973Job Market Signaling 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1977Estimating Nonresponse Bias in Mail Surveys 2001Accounting for common method variance in cross-sectional research designs.1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships

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2024Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment

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Details

Year2023

Typearticle

Published2023-05-24

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2023.103418

openalex_workW4377981759

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