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Positive Emotions as Mediation Between Hedonic Shopping Motivations on Impulsive Buying Behavior of E-Commerce in Indonesia

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References

2019Revisiting international marketing strategy in a digital era381 cited
2019The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption90 cited
2020The Effects Of Mobile Marketing, Discount, And Lifestyle On Consumers’ Impulse Buying Behavior In Online Marketplace78 cited

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2024Emosi Positif Sebagai Mediator Antara Shopping Lifestyle dan Impulse Buying5 cited

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