Dajia Mazu Pilgrimage Show: Exploring the Sustainable Development of Taiwan’s Religious Tourism from the Perspectives of Attraction, Happiness, and Revisit Intention

Chih‐Yu Liu · Cheng‐Ping Li · Chao-Chief Chen · Chin-Hsien Hsu · Cheng-Hsien Lin

10 citations0/0 files storedSustainability

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Religious Tourism and Spaces Diverse Aspects of Tourism Research Halal products and consumer behavior

Abstract

The Dajia Mazu pilgrimage is one of the most well-known events in the world. It not only satisfies tourists’ spiritual desires for religious beliefs but also drives the development of destination tourism. In recent years, the tourism industry has been severely impacted by COVID-19. However, tourists participating in the Dajia Mazu pilgrimage continue to do so without fear of the pandemic. Therefore, understanding the relationship between tourists’ attraction to religious tourism, perception of happiness, and willingness to revisit can contribute to the sustainable development of religious tourism, especially in the context of COVID-19. Accordingly, this study explored the sustainable development of Taiwan’s religious tourism from the perspectives of tourism attraction, experiential value, happiness, and revisit intention. The study conducted quantitative research to address the research issue. Three hundred and fifty valid questionnaires were collected through on-site questionnaire distribution, and the data were analyzed by descriptive statistics and the structural equation partial least squares method. According to the results, the tourism attraction of the Dajia Mazu pilgrimage and the experiential value of tourists significantly impact happiness and revisit intention. Happiness is part of the intermediary variables of tourism attraction, experiential value, and revisit intention. Notably, the attraction of the Dajia Mazu pilgrimage and the experiential value pursued by tourists have not diminished despite the pandemic. Instead, the attraction has become an opportunity for tourists to seek spiritual comfort and support sustainable religious tourism development. Accordingly, spiritual comfort and maintaining their health and safety can be considered strategies to promote the sustainability of religious tourism in Taiwan.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.1989Happiness is everything, or is it? Explorations on the meaning of psychological well-being.2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2008Refining the relationship between personality and subjective well-being.2002Tourism attraction systems 1992Religious sites as tourism attractions in Europe 2020The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention 2021Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.