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Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta)
8 references·0 citing·29 second hop
Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta) (2023)Pengaruh Penggunaan Sosial Media dan E-Wo…PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett) (2022)PERAN CELEBRITY ENDORSE, CITR…ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN DAN CITRA MEREK SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Semarang) (2020)ANALISIS PENGARUH ELECTRONIC …Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli (2019)Pengaruh Media Sosial Terhada…Pengaruh Media Sosial dan E-Commerce Terhadap Keputusan Pembelian Distro House Of Smith (2019)Pengaruh Media Sosial dan E-C…The Effect of E-WOM and Perceived Value on the Purchase Decision of Foods by Using the Go-Food Application as Mediated by Trust (2018)The Effect of E-WOM and Perce…Social media usage, electronic word of mouth and purchase-decision involvement (2017)Social media usage, electroni…Pengaruh Penggunaan Media Sosial Terhadap Keputusan Pembelian Lewat Internet di Kalangan Mahasiswa (2016)Pengaruh Penggunaan Media Sos…The effect of electronic word of mouth on brand image and purchase intention (2012)The effect of electronic word…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)The effect of social media communication on consumer perceptions of brands (2014)What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Purchase decision of generation Y in an online environment (2019)The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services (2020)Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021)The Commitment-Trust Theory of Relationship Marketing (1994)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)METODE PENELITIAN KUANTITATIF KUALITATIF DAN R &D (2012)A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature (2022)The impact of consumers' sustainable electronic-word-of-mouth in purchasing sustainable mobility: An analysis from online review comments of e-commerce (2023)The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty (2025)Users of the world, unite! The challenges and opportunities of Social Media (2009)PEMANFAATAN DIGITAL MARKETING UNTUK PENGEMBANGAN BISNIS PADA KARANG TARUNA PERMATA ALAM PERMAI GEDANGAN SIDOARJO (2020)PENGARUH PROMOSI MEDIA SOSIAL, CELEBRITY ENDORSER, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN (2021)Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung (2023)Manajemen Pemasaran Modern (2024)A critical assessment of potential measurement biases in the technology acceptance model: three experiments (1996)Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear (2019)Efektifitas Media Instagram Dan E-Wom (Electronic Word Of Mouth) Terhadap Minat Beli Serta Keputusan Pembelian (2020)PENGARUH CELEBRITY ENDORSER DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA KONSUMEN BRAND ERIGO DI INDONESIA (2024)PERAN MEDIA SOSIAL, INFLUENCER, DAN KEBUDAYAAN MELALUI PERILAKU KONSUMTIF TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN VARIABEL INTERVENING PADA PRODUK BTS MEAL (2022)Pengaruh Media Sosial, Harga, dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto (2023)
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References

  • 2012The effect of electronic word of mouth on brand image and purchase intention874 cited
  • 2017Social media usage, electronic word of mouth and purchase-decision involvement176 cited
  • 2019Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli66 cited
  • 2018The Effect of E-WOM and Perceived Value on the Purchase Decision of Foods by Using the Go-Food Application as Mediated by Trust64 cited
  • 2019Pengaruh Media Sosial dan E-Commerce Terhadap Keputusan Pembelian Distro House Of Smith15 cited
  • 2020ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN DAN CITRA MEREK SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Semarang)8 cited
  • 2016Pengaruh Penggunaan Media Sosial Terhadap Keputusan Pembelian Lewat Internet di Kalangan Mahasiswa8 cited
  • 2022PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett)6 cited

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