Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian

Asep Suhendar Aprilia

11 citations0/0 files storedJ-CEKI Jurnal Cendekia Ilmiah

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

This study aims to determine the simultaneous and partial effect of product quality, promotion, Purchasing Decisions At The Sandal Nandar Jaya Company, Tasikmalaya City. The method used in this research is a survey research method. Research data obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS. The results of this study indicate that product quality, promotion, simultaneously significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. product innovation has a significant effect on purchasing decisions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

2019PEMASARAN DAN KEPUASAN PELANGGAN

Cited by

2023Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes 2023Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.