E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework

Saffira Annisa Bening · M. Dachyar · Novandra Rhezza Pratama · Jaehyun Jaden Park · Younghoon Chang

40 citations0/0 files storedSustainability

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Multi-Criteria Decision Making SMEs Development and Digital Marketing

Abstract

Small and Medium-sized Enterprises (SMEs) are key contributors to Indonesia’s economy. E-commerce can assist SMEs in gaining a competitive edge and is expected to be the largest contributor to the country’s digital economy by 2030. However, only 22% of SMEs in Indonesia have adopted E-commerce. Hence this study aims to investigate the criteria that influence E-commerce adoption by Indonesian retail SMEs and select the best strategy using the Decision-Makers, Technological, Organizational, and Environmental (DTOE) Framework and the Diffusion of Innovation (DOI) theory. This study aims to fill the research gap by examining the essential factors in E-commerce adoption by Indonesian SMEs in the retail industry and their key strategy to increase utilization. The influence and priorities between criteria were calculated using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) based Analytic Network Process (ANP) method. Furthermore, an E-commerce adoption strategy was selected using Complex Proportional Assessment (COPRAS) method. This research showed critical criteria for adopting E-commerce technology in retail SMEs, Decision Maker’s IT Knowledge, Innovativeness, and Complexity. In addition, developing or training Information Technology (IT) and E-commerce skills were identified as the best strategy to increase E-commerce adoption. This study can help raise the understanding of policymakers, E-commerce service providers, and retail SME decision-makers on influencing criteria in adopting the best strategy to be applied to increase this technology adoption.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 40 citations exist upstream.

References

1987The analytic hierarchy process—what it is and how it is used 1999An Integrated Model of Information Systems Adoption in Small Businesses 2004Electronic commerce adoption: an empirical study of small and medium US businesses 2011MULTIPLE CRITERIA DECISION MAKING (MCDM) METHODS IN ECONOMICS: AN OVERVIEW / DAUGIATIKSLIAI SPRENDIMŲ PRIĖMIMO METODAI EKONOMIKOJE: APŽVALGA 2007Choosing knowledge management strategies by using a combined ANP and DEMATEL approach 2011Adoption of e‐commerce applications in SMEs 2009Predicting SMEs' adoption of enterprise systems 2015Comparative analysis of MCDM methods for the assessment of sustainable housing affordability

Cited by

2024The evolution of digital marketing technologies: a fuzzy TOPSIS approach to selected technology in E-commerce platform 2024The Influence of Technological Factors on Adoption E-Commerce in SME: The Role of Trust 2025Determinants of E-commerce adoption and its effect on marketing performance among Vietnamese SMEs: An PLS-SEM approach using the TOE framework 2025Adoption of E-commerce technologies among SMEs in Ghana under the influence of integrated UTAUT and TOE frameworks

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.