Pengaruh Online Customer Review, Online Customer Rating Dan Kepercayaan Terhadap Keputusan Pembelian Online (Studi Kasus Pada Mahasiswa Feb Universitas Pgri Semarang)

Anna Rahmawati

15 citations0/0 files storedJurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif

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Consumer Behavior and Marketing Influence Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

This study aims to determine the effect of online customer reviews, online customer ratings, and trust on online purchasing decisions at Shopee. The type of research used is quantitative with non-probability sampling method and a sample of 90 respondents who are FEB students at PGRI University Semarang who have used Shopee. Data analysis in this study is using Multiple Linear Regression. The results show that online customer reviews and online customer ratings have no effect on online purchasing decisions, and trust affects online purchasing decisions at Shopee.

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2014PEMANFAATAN TEKNOLOGI E-COMMERCE DALAM PROSES BISNIS 2019PENGARUH ONLINE CUSTOMER REVIEW AND RATING, ESERVICEQUALITY DAN PRICE TERHADAP MINAT BELIPADA ONLINE MARKETPLACE SHOPEE

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2025Pengaruh Online Customer Review, Kualitas Produksi Dan Promosi Terhadap Keputusan Pembelian Pengguna Marketplace Tokopedia Di Yogyakarta

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