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Analysis of Luckin Coffee Marketing Strategy Based on the 4P Theory
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Analysis of Luckin Coffee Marketing Strategy Based on the 4P Theory (2023)Analysis of Luckin Coffee Marketing Strat…Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products (2021)Investigating Sustainable NGO…Dimensions of Consumer Expertise (1987)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)
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  • 2021Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products21 cited

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