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El BIG DATA Y SU IMPLICACIÓN EN EL MARKETING
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El BIG DATA Y SU IMPLICACIÓN EN EL MARKETING (2023)El BIG DATA Y SU IMPLICACIÓN EN EL MARKET…Big data: la revolusión de los datos y su impacto en la comunicación corporativa (2020)Big data: la revolusión de lo…Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil (2019)Uso del big data y de la auto…The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success (2019)The combination between Big D…Real-time big data processing for instantaneous marketing decisions: A problematization approach (2019)Real-time big data processing…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Beyond the hype: Big data concepts, methods, and analytics (2014)Big data: a revolution that will transform how we live, work, and think (2014)A resource‐based view of the firm (1984)A Natural-Resource-Based View of the Firm (1995)Innovativeness: Its antecedents and impact on business performance (2004)Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity (2023)How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities (2024)The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role (2024)A Framework for Conceptual Contributions in Marketing (2011)The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context (2021)Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions (2022)How has data-driven marketing evolved: Challenges and opportunities with emerging technologies (2023)
this work references cited by second hop

References

  • 2019Real-time big data processing for instantaneous marketing decisions: A problematization approach187 cited
  • 2019The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success38 cited
  • 2019Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil8 cited
  • 2020Big data: la revolusión de los datos y su impacto en la comunicación corporativa7 cited

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