Abstract Language ideologies are representations about the nature, structure, and use of linguistic forms in a social world. These understandings are never only about language. They are politically positioned, morally and aesthetically loaded evaluations of the situated linguistic practices to which a social group attends. Language ideologies are evident in practices and in embodied dispositions, or may be implicit in textual form and in material infrastructures. Sometimes they are explicit in discourse. Language ideologies are indispensable in social life because they mediate between aspects of language and other sociocultural phenomena such as identities, interactional stances, and hierarchies of cultural value.Speakers must draw on their presumptions about language and speech to interpret talk and thereby engage in everyday interactions, including child socialization, political debate, ritual speech, intellectual exploration, and governance. Language ideologies have considerable sociopolitical and historical consequences as metacommunications that frame the meaning of enregistered signs-in-use. Mediatingsemiotically between linguistic practices and social as well as linguistic structures, ideologies shape the direction of linguistic and social change. Semiotic concepts of indexicality, differentiation, rhematization, fractality, and erasure are essential in analysis. Language ideologies are evident in communities of all kinds. Scholars, too, have ideological presuppositions which orient their research and have political consequences. A study of a social group's language ideologies is indispensable in projects of language documentation, revitalization, poetics, and multilingual sustainability.
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