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PENGARUH GREEN PRODUCT INNOVATION DAN GREEN MARKETING TERHADAP BRAND IMAGE DALAM PURCHASE DECISION PRODUK AVOSKIN PADA KONSUMEN DI SURABAYA
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PENGARUH GREEN PRODUCT INNOVATION DAN GREEN MARKETING TERHADAP BRAND IMAGE DALAM PURCHASE DECISION PRODUK AVOSKIN PADA KONSUMEN DI SURABAYA (2023)PENGARUH GREEN PRODUCT INNOVATION DAN GRE…Green marketing Door to Sustainable Development (2024)Green marketing Door to Susta…Jurnal Aplikasi Manajemen (2023)Jurnal Aplikasi ManajemenDecision-Making Factors in the Purchase of Ecologic Products (2022)Decision-Making Factors in th…The Effect of Green Marketing on Purchase Decisions and Brand Image as Intervening Variables (Case Study at: Pt. Sari Coffee Indonesia - Starbucks Focal Point Medan) (2021)The Effect of Green Marketing…Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian (2021)Pengaruh Brand Image Dan Bran…Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model (2021)Green process innovation, gre…The Effect Of Brand Image And Perception Of Products On The Purchase Decisions Of Matic Motorcycle In East Belitung (2020)The Effect Of Brand Image And…Research Trends in Green Product for Environment: A Bibliometric Perspective (2020)Research Trends in Green Prod…Metodologi Penelitian (2020)Metodologi PenelitianGREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION (2020)GREEN MARKETING: STRENGTHEN T…Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective (2020)Exploring the effect of Starb…Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Green process innovation, gre…Prinsip Prinsip Pemasaran (2015)Prinsip Prinsip PemasaranFactors affecting consumers’ green product purchase decisions (2015)Factors affecting consumers’ …Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)A Natural-Resource-Based View of the Firm (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis (2019)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment (2022)Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era (2022)The impact of green marketing mix elements on green customer based brand equity in an emerging market (2022)A Natural-Resource-Based View of the Firm (1995)Research Methods for Business Students (2003)A review of social roles in green consumer behaviour (2022)The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022 (2023)Time for sustainable marketing to build a green conscience in consumers: Evidence from a hybrid review (2024)The Quality of Small and Medium Enterprises Performance Using the Structural Equation Model-Part Least Square (SEM-PLS) (2020)EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS (2021)Pengaruh Influencer Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Feb Unesa (2022)Pengaruh Brand Image, Harga, Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Lipstik Wardah Di Kota Semarang (2024)The Theory of Economic Development (2003)Green innovation and environmental performance: The role of green transformational leadership and green human resource management (2019)Do corporate social responsibility practices contribute to green innovation? The mediating role of green dynamic capability (2022)The impact of green technological innovation and institutional quality on CO2 emissions in African countries (2022)Impact of the digital economy on high-quality urban economic development: Evidence from Chinese cities (2023)Handbook of Qualitative Research (1994)Research design: qualitative, quantitative, and mixed methods approaches (2003)Metodologi Penelitian Kualitatif (2022)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)PENGARUH PERSEPSI HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN (2018)Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)LITERATURE REVIEW KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN PADA SMARTPHONE: HARGA DAN PROMOSI (2022)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 2019Green process innovation, green product innovation, and corporate financial performance: A content analysis method1,503 cited
  • 2015Prinsip Prinsip Pemasaran573 cited
  • 2015Factors affecting consumers’ green product purchase decisions560 cited
  • 2021Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model555 cited
  • 2021Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian331 cited
  • 2020Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective162 cited
  • 2020Research Trends in Green Product for Environment: A Bibliometric Perspective100 cited
  • 2020Metodologi Penelitian62 cited
  • 2023Jurnal Aplikasi Manajemen60 cited
  • 2020GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION35 cited
  • 2020The Effect Of Brand Image And Perception Of Products On The Purchase Decisions Of Matic Motorcycle In East Belitung12 cited
  • 2021The Effect of Green Marketing on Purchase Decisions and Brand Image as Intervening Variables (Case Study at: Pt. Sari Coffee Indonesia - Starbucks Focal Point Medan)

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7 cited
  • 2022Decision-Making Factors in the Purchase of Ecologic Products7 cited
  • 2024Green marketing Door to Sustainable Development6 cited
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