Chapterhybrid2023

Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

Riana Mayasari · Jovan Febriantoko · Rian Rahmanda Putra · Hendra Hadiwijaya · Dedy Kurniawan

4 citations0/0 files storedAdvances in economics, business and management research/Advances in Economics, Business and Management Research

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Technology Adoption and User Behaviour E-Government and Public Services ICT in Developing Communities

Abstract

This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI).Technology Acceptance Model 3 was employed in this investigation.The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application.The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach.According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344.Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421),While usage behavior was positively and significantly impacted by behavioral intention (0.374).In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

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1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2020Brief Report: Increased Addictive Internet and Substance Use Behavior During the COVID‐19 Pandemic in China 2014Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective 2019Using the Technology Acceptance Model to Explore User Experience, Intent to Use, and Use Behavior of a Patient Portal Among Older Adults With Multiple Chronic Conditions: Descriptive Qualitative Study 2022The effects of trust on behavioral intention and use behavior within e-government contexts 2018The use and acceptance of ICT by senior citizens: a comparison of technology acceptance model (TAM) for elderly and young adults 2020Technology acceptance model for Augmented Reality and Building Information Modeling integration in the construction industry

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