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The Effect of Product Quality, Brand Image, Celebrity Endorsers, and Promotional Strategies on Consumer Purchase Intention of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs)
15 references·1 citing·46 second hop
The Effect of Product Quality, Brand Image, Celebrity Endorsers, and Promotional Strategies on Consumer Purchase Intention of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs) (2023)The Effect of Product Quality, Brand Imag…The effect of brand image, brand trust and reference group on the buying decision of sneakers (2020)The effect of brand image, br…PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH (2020)PENGARUH STRATEGI PROMOSI DAN…Pengaruh Strategi Promosi Dan Harga Terhadap Keputusan Pembelian Yang Dimediasi Oleh Minat Beli Kain Sasirangan Bordir (2020)Pengaruh Strategi Promosi Dan…Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Minuman Frestea (2020)Pengaruh Kualitas Produk Dan …PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SEPEDA MOTOR KAWASAKI (2020)PENGARUH HARGA DAN KUALITAS P…Pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen dan dampaknya terhadap intensi rekomendasi (2020)Pengaruh celebrity endorser, …Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure (2020)Micro Influencers Marketing a…The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce (2019)The Influence of Discount Fra…Saudi Journal of Business and Management Studies (2019)Saudi Journal of Business and…PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI PADA KONSUMEN RESTORAN KFC CABANG KHATIB SULAIMAN PADANG (2019)PENGARUH STRATEGI PROMOSI TER…The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars (2018)The Influence of Brand Image,…PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SANITARY WARE TOTO DI KOTA DENPASAR (2017)PENGARUH KUALITAS PRODUK, HAR…PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36 (2017)PENGARUH HARGA, PROMOSI, DAN …Pengaruh Harga, Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen Depot Madiun Masakan Khas Bu Rudy (2017)Pengaruh Harga, Kualitas Pela…Pengaruh Celebrity Endorser Dan Iklan Melalui Media Televisi Terhadap Minat Beli Pada Tokopedia Di Denpasar (2017)Pengaruh Celebrity Endorser D…Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation (2024)Improving Purchase Intention …Service Management for Competitive Advantage (1994)Effective Advertising and its Influence on Consumer Buying Behavior (2012)PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (2019)PENGARUH EKUITAS MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI STARBUCKS DI BALI (2020)PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW BEAUTY (2022)Manajemen Pemasaran Modern (2024)Pricing: Making Profitable Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image (2020)Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China (2022)Creativity, Critical Thinking, Communication, and Collaboration: Assessment, Certification, and Promotion of 21st Century Skills for the Future of Work and Education (2023)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Defining Halal Supply Chain Management (2018)MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA) (2021)DETERMINATION OF CAREER PLANNING AND DECISION MAKING: ANALYSIS OF COMMUNICATION SKILLS, MOTIVATION AND EXPERIENCE (LITERATURE REVIEW HUMAN RESOURCE MANAGEMENT) (2022)The Influence of Price Discount Framing on the Evaluation of a Product Bundle (2004)Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles (2010)CSR influence on hotel brand image and loyalty (2014)The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions (2021)What Drives Consumer Purchasing Intention in Live Streaming E-Commerce? (2022)TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors (2023)Manajemen Pemasaran 2 (2002)PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN X-TRAIL PADA PT. WAHANA WIRAWAN MANADO (2017)PENGARUH HARGA, KUALITAS PRODUK DAN CELEBRITY ENDORSER RAFFI AHMAD TERHADAP MINAT BELI PRODUK SKINCARE MS.GLOW (2021)Analisis Pengaruh Brand Ambassador dan Harga pada Aplikasi Ruang Guru terhadap Minat Beli Konsumen pada SMAN 03 Jember (2022)PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN DI KEDAI KOPI NAU KECAMATAN SERIRIT (2022)Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Brand trust in the context of consumer loyalty (2001)Development and Validation of a Brand Trust Scale (2003)The Role of Brand Image, Promotion, Price there is Trust, and Purchasing Decisions towards the Loyalty of Private Label Products of the traditional retail industry in Nunukan North Kalimantan (2022)Predictors of Online Buying Behaviour (2024)Pengaruh Harga, Online Customer Review dan Rating Terhadap Minat Beli di Lazada (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kudus Angkatan 2017) (2021)DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: KUALITAS PRODUK DAN HARGA (SUATU KAJIAN STUDI LITERATUR MANAJEMEN PEMASARAN) (2022)The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention (2023)PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa ) (2018)PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE (2020)Analisis Kepuasan Pengguna Terhadap Penerapan Aplikasi Tokopedia dengan Menggunakan Metode TAM (2022)Pengaruh Kualitas Produk, Harga dan Brand Image terhadap Keputusan Pembelian Produk Hand and Body Lotion Merek Citra (2020)PENGARUH INFLUENCER, HARGA DAN KUALITAS PRODUK SKINCARE SCARLETT WHITENING TERHADAP KEPUTUSAN PEMBELI GENERASI Z, DKI JAKARTA (2022)PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN INDOMIE DI SEMARANG (2023)Pengaruh Celebrity Endorsement dan Citra Merek terhadap Niat Beli Kopi Caffino melalui Sikap terhadap Merek (2021)Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen (2021)The Relationship Between Green Marketing Mix and Purchasing Decisions: The Role of Brand Image as Mediator (2023)
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References

  • 2019Saudi Journal of Business and Management Studies285 cited
  • 2019The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce195 cited
  • 2018The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars144 cited
  • 2017PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36126 cited
  • 2020Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Minuman Frestea62 cited
  • 2020Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure49 cited
  • 2017PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SANITARY WARE TOTO DI KOTA DENPASAR31 cited
  • 2020PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SEPEDA MOTOR KAWASAKI31 cited
  • 2017Pengaruh Celebrity Endorser Dan Iklan Melalui Media Televisi Terhadap Minat Beli Pada Tokopedia Di Denpasar26 cited
  • 2020The effect of brand image, brand trust and reference group on the buying decision of sneakers26 cited
  • 2019PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI PADA KONSUMEN RESTORAN KFC CABANG KHATIB SULAIMAN PADANG26 cited
  • 2017Pengaruh Harga, Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen Depot Madiun Masakan Khas Bu Rudy25 cited
  • 2020Pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen dan dampaknya terhadap intensi rekomendasi

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22 cited
  • 2020PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA TERHADAP MINAT BELI GARSKIN YANG DIMEDIASI WORD OF MOUTH19 cited
  • 2020Pengaruh Strategi Promosi Dan Harga Terhadap Keputusan Pembelian Yang Dimediasi Oleh Minat Beli Kain Sasirangan Bordir9 cited
  • Cited by

    • 2024Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation5 cited