Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review

Rinandita Wikansari, Abu Muna Almaududi Ausat, Rahmat Sigit Hidayat, Sofyan Mustoip, Ade Maria Ulfah Rakhmatika Sari

2023-01-01otherInternational Conference on Economic, Management, Business and Accounting (ICEMBA)21 citationsbronze

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

Owners of businesses must have a firm grasp of the fundamentals of marketing and consumer psychology, particularly the distinction between wants and needs. This capacity enables the development of effective marketing strategies to meet consumers' shifting purchasing preferences. This study tries to

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